To satiate a listener’s need for “fresh” music, music industry is bringing forth talented artists who can serve the purpose. Be it Charlotte Lawrence or Dua Lipa, our playlists are just getting bigger and bigger.
It is also making an attempt to explore places that aren’t mainstream. AMERY is one such artist who is the rise.
Named as “Artist to Watch” by several Belgian publications, AMERY started making his mark when he released “So Good” and “I Need Lovin'” last year. The latter was praised by Elton John on his show.
Brought up in Belgium, AMERY has been working with W!G Music to create his tracks but his fascination for the art began when he was 3. He has Rwandian roots but we don’t get to encounter them much in his music. Working with writers like Amra Dorjbayar and James Lowland, the singer has just started exploring different facets of his art. In future, we might get a chance to listen to tracks that would assimilate all his influences at one place, in coherence.
Last month, he added another single to his list. “Blame” talks about the frustration of a lover and attempts to show the repercussions of a relationship where only one person makes the efforts. The major point of attraction is the music that gives a clichéd theme, an unexpected turn. In other words, the word play in lyrics is perfectly complemented by the music.
Fuzzable got a chance to talk to the artist about his musical influences, Blame and his plans for the future. Check it out below:
Can you please tell our readers a bit about yourself?
I’m a 21 year old Belgian pop/r&b artist who fell in love with music after discovering Michael Jackson at the age 5. At the time, I was living with my grandmother and I would spend hours watching music videos on MTV. I remember being speechless the first time I saw Billie Jean because of how cool the video was. I couldn’t stop dancing and I knew I had to do something in the music field in the future. My dream became reality last year when I signed with the Belgian record label W!G Music. I’m so happy and grateful that they believe in me.
As an artist, how do you perceive music?
Every time I’m making music, it’s like I’m in another dimension, in my own world. I feel like I can do whatever my heart and soul are telling me to do. So for me, music means freedom of expression first and foremost!
In your interviews, you have mentioned Beyonce and Michael Jackson as your favourite artists. What is it that you like the most about them?
There’s something so grand about them, this presence! I love the way they perform live. Every time I feel nervous to hop on stage, I would either watch a Michael Jackson performance or Beyoncé. When I watch them, I feel inspired to try to do the same. And their music is just fantastic! The first album I bought was a Michael Jackson album. And someone else who influences me a lot is Rihanna. She is so unique and her music inspires me daily. She’s very important not just to me but also to the music industry in general as she brings so much authenticity and originality.
You are both a singer as well a songwriter. What part of process do you like the most (writing and collaborating with your team or singing or both)?
Every part of the process is unique and important to me. Every step of creating is a big deal. It’s like watching something grow in front of your eyes – and it’s even better when you’re part of making that something grow! I’m very, very grateful to have talented people around me during this journey.
Congratulations on the release of your single “Blame”! When we listened to the song, we sensed a repetition both in terms of lyrics as well as in music which made the song stick in our head. Is repetition a deliberate attempt? Please tell us a bit about the story behind the production of “Blame”.
Thank you! I was home and in my bed and this idea popped in my head. I started singing: “What do u want from me? I gave my everything”. I immediately took my phone and recorded this line. I then sent it to my producer James Lowland. He loved it and thought this was something we definitely had to work on. So the week after I went to the studio and started writing. We finished the lyrics with the help of Amra Dorjbayar, a W!G Music songwriter, who’s actually responsible for the repetition you mentioned and which is definitely deliberate! The idea was to insist to have an answer to my questions and to show that I didn’t know what more I could do and give in this relationship. My producer obviously also put his touch to it and really crafted a beautiful sound for the track!
Can we expect a music video?
A music video is definitely on the agenda. Hopefully, this will come soon… Keep an eye on my social media @officialamery to not miss it!
So Good and I Need Lovin’ talked about the positive side of love but there seems a transition in terms of theme in “Blame”. Is your new single a sequel to the previous tracks or just a standalone song narrating one of your experiences?
Every song is talking about my past in terms of relationships. The main thing I want to say is that there are two sides in every relationship. You fall in love with someone but the deeper it gets, the more it becomes complicated. You might disagree with your partner sometimes and that can be difficult. But you have to remember that the perfect relationship doesn’t exist.
Considering that you have shown us different sides of love and relationships through your songs, we would like to know your understanding of a relationship. How do you perceive a bond between two people?
For me, a relationship is when two people are willing to do everything to make each other happy. Be there for each other! And as I previously said, you have to keep in mind that a relationship can’t be perfect and needs work, commitment and compromises. For me, these are elements that make a strong bond.
We have read about your upbringing and diverse parentage. Do you think it influences your music in terms of sound or narrative?
Not really. Both of my parents are from Rwanda and I spent my early childhood over there but I was too young to get a proper glimpse of the culture. I would love to go back and fully immerse into it. For now, you can hear a few exotic touches in my music, here and there. For instance, we used a marimba, which is initially an African xylophone, in my song Blame. I really hope I’ll manage to incorporate that more into my music in the future.
Would you like to share with us your future projects that our readers should know about?
Right now, I’m working hard for my upcoming live shows planned in Belgium this spring and summer. I’m also finishing my debut album which is coming out later this year and I can’t wait for everyone to hear it.
What do you think about AMERY’s new single? Share your thoughts via tweet @Fuzzable.