It only takes 23 seconds to learn
The biggest reason for my admiration of the tool has been stated in the quote shared above. With more than 10 Million users, Canva has now become a household name for creators across the world. For anyone who is yet to discover this amazing app, here is a brief introduction about Canva. Founded in 2012 by Melanie Perkins and Cliff Obrecht, Canva is a graphics and design tool, available on both Desktop and phone. As shared by Perkins on the website, the tool is a solution for people who find it difficult to even learn the basics of software like Photoshop. As reported by Mashable,
Canva is Australia’s first unicorn of 2018, after raising $40 million (AUD$50.9 million) to push the design startup’s value over $1 billion.
When I started working on my personal blog in the year 2016, I wanted to create images that would give a unique feel to my content. Juggling my passion for writing with my 9-5 job as a marketer, time was the last thing I had for learning graphics creation. But I did try. I started learning Photoshop from my friend but was soon lost. Amidst planning and working, I could have either prioritized learning or producing content for my blog. I wanted to choose the latter while ensuring that I am able to find a viable alternative.
I began my search for a “free graphics creation tool” that did not just provide creation options but was also up to date in terms of technology and user’s expectations and found Canva. By the time I discovered the tool, it was already making rounds amongst people. Marketers, bloggers, and influencers, everyone was already using Canva. I knew I have to try it out!
As stated in the quote, post signing up, it did not take me more than 20 seconds to figure out the tool. I was amazed by the number of features that the tool was providing at zero cost. Icons, templates, and images – I had everything to present my content. Since then, I have been using the tool for both my personal as well as clients’ work. Now, all my teammates know about the tool and use it for their respective projects.
Below are some of the main reasons why I continue to use the tool:
- Even after introducing more features, the tool is true to its core principle. Canva is still easy-to-use with the features understandable to both a novice student and a non-technical businessman/woman.
- They have an app. When I started working, my biggest concern was the lack of availability of the laptop when I would most need it. Using the tool on phone with “Desktop site” option was not a very viable option so, when Canva launched its app, it did not take me more than second to open the play store and download it. Now, whenever I have an idea, I need not wait till 8:30 pm to reach my home and start my work. I can work whenever and wherever I want.
- They are updating on regular basis. The team working on Canva needs to be commended for the work they are doing to popularize the app amongst people. A few months ago, I joined Instagram and wanted to explore the stories feature. I wasn’t aware of the template on the tool for stories but the first place I decided to search was within the tool. Luckily, they had some really good templates to get started with. The best part is that if social media channels are introducing new features to accommodate new kind of content, Canva is working in parallel to ensure that the users get all the help they need with the graphics creation.
- Their customer support is good. One of the biggest pain points for any creator is the inaccessibility of the customer support on time. While I might be the sole creator, working on a personal blog, there are businesses that are depending on the tool for their visual assets. Therefore, it is important for the teams to remain connected with an active customer support.
I have probably been one of the biggest word-of-mouth supporters for Canva and there is a reason behind it. While it might seem to be an insignificant thing to people but today, a lot of creators want to have an active control over their content. Not everyone can afford a creative team to visualize their ideas so, it is important for us to learn and experiment so that we can present relevant content at the right time. Disruptors like Melanie Perkins and Cliff Obrecht allow people to keep their dreams alive and work towards fulfilling them.
Don’t forget to try out Canva at www.Canva.com and tell us your take on Canva! Share your thoughts via tweet @Fuzzable.