When setting up a small business online, there are many things that you need to take into consideration.
Not only must you create a range of products or services that stand out from the crowd and brand your business in a unique and eye-catching way, but you must also market yourself to reach as many potential customers as possible.
Social media is one of the best ways to do this, and whilst it can be tough to know where to start, you’ll soon be able to generate leads and boost brand awareness via Twitter, Facebook, LinkedIn, and Instagram.
If you’re too busy to manage your own social media channels, you may want to consider the benefits of outsourcing your social media to a company such as 99social.
Below, we offer an introduction to the firm and give you the lowdown on whether or not to use them…
Product and Pricing
99social offers two social media management packages.
The first is for small businesses and startups and costs just £99 per month.
The second starts at £199 per month and is designed for larger organizations who demand more content on their channels, including the addition of monthly graphics, created in-house by the team to increase engagement on the platforms, help businesses sell more of their products, and ensure company growth.
Both plans are highly affordable – indeed, many marketing agencies offer similar levels of service for sometimes three or four times the price, and from personal experience, there is very little difference in the quality.
The good news is that the company is very flexible, and can tailor a plan to suit your needs.
For example, if you have a presence on LinkedIn but you are not on Facebook, then you can swap out social networks to ensure your accounts are topped up with fresh content.
There are no hard or fast rules – everything is personable.
‘You get what you pay for’ is certainly untrue here – 99social offers a service that’s head and shoulders above its price point. Don’t let their affordability put you off from giving them a go.
When working with a social media management company, you need to be sure that you can speak with them at any time that you need.
Working with 99social, I’ve been able to get in touch about any new products I’m releasing, feedback on my posts or to ask for updates on my metrics.
They’re approachable, available via email, WhatsApp and over the phone, and no question is too silly or too small.
When you choose 99social, you really feel like you are inheriting a social media team, rather than paying for someone to handle your channels.
Content quality has been consistently strong – lots of engaging material, all of which relevant to my audience.
Their custom graphics are professional and complementary to my branding, whilst their content curation has been good.
When signing up, you’re able to ask for a week’s worth of content to review before getting started – this is useful as you can determine whether the firm has the right understanding of your audience and business and if not, you can go back to the drawing board.
I was impressed from day one – no changes were needed.
Whilst managing your own social media may be advisory, the truth is that most of us don’t have the time.
99social bridges the gap between an in-house marketing specialist and a social media management company, thanks to their personal approach and quality content.
I have no hesitations in recommending the company to any small or medium-sized business owner in the United Kingdom or overseas.
Give them a go. You’ve got nothing to lose!